A good advertisement will draw a prospective customer’s attention towards your product. That is what every business really wants, aside from you actually purchasing their product. In this article we will round up 16 great ads that cover many different styles but all have one thing in common, that is they connect to their audience.

The average consumer isn’t going to spend more than a minute reading or staring at an advertisement they see on a webpage or on a billboard. The average time a person spends on an ad outside is 1.7 seconds, and 20 seconds on the Internet. The Internet has transformed us into fast browsers who skim through articles (hopefully not this one) and quickly glance at product advertisements they see every day. Our attention span has drastically decreased since the Internet came into play and because of that, ads now have to get their point across quickly through something that is pleasing as well as amusing to the eye. Aesthetically creative ads will get a prospective customer engaged in whatever you are selling or saying.

Panasonic 3D TV – Dino

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Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the trashed living room but then see the girl pointing at the TV, which will give us the impression that Panasonic’s 3D televisions are extremely realistic. The great art direction leads to the consumer understanding what product is on display almost instantly.

MTV Switch – Fists of Fury, Tornado

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Our last advertisement is raising awareness by showing off a very impressive illustration, which grabs the attention of a viewer. Once they are done looking at this fantasy tornado destroying a city they read the quote and learn about what is going on. This is a case where impressive illustrations can grab viewers in and show them what you want them to see.

Bangalore Traffic Police – Don’t Talk While She Drives

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This ad gets a strong message across in a graphic way. The blood spatter draws the viewer in and shows them that it is coming from the telephone, leading them to picture something gruesome happening to whoever the man is talking to. And then the quote puts it all together that you shouldn’t be on the phone while driving.

Band Aid – Hulk

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Band Aid is showing just how flexible its fabric is in this ad. This amusing ad shows that this band-aid does not even snap on the finger of The Hulk who is at the center of this image. It works because it’s simple and it shows you all that is needed and nothing more, its flexible, so buy it!

Western Union – Money Transfer

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This ad is idealistically similar to the Fedex one I mentioned earlier, it takes a different approach but the idea still hits hard in a very interesting way. 2 Hands, 2 different types of currency, being transferred along through Western Union. Great idea with simple execution makes for a quick ad that gets a message across with ease.

Rhythm House – 50 Cent Voodoo

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Now this ad is a little iffy if you do not recognize who the voodoo doll is, but if you do then it is a great ad and it is directed to the core music audience. This original ad shows us a popular music icon as a voodoo doll, which leads us to ask why and see the bottom quote which is emphasizing to not pirate music. Clever ad that might not hit everyone but if it does it definitely gives off its point.

Pepsi – Straws

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This clever Pepsi ad speaks volumes to the consumer; at first glance it gives the impression that Pepsi Cola is the preferred choice of even the straws. And then after that it subliminally pokes fun at one of Pepsi’s competitors by using their color-way for the other can as well as their classic design. This is a very clever ad on many levels.

National Anti – Counterfeit Committee – Watch

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This is one of those ads which was mentioned in the introduction, something that isn’t necessarily selling something but rather giving of a message for a cause or a movement. Well this ad’s imagery gets the viewer involved enough to look towards the bottom and read about how counterfeiting finances organized crime.

Ira Motoparts – In The Motorcycle With You

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“The transit is a forest. Be on top of the food chain” Starts off this ad, a clever quote compares the streets and highways of the world to a jungle, so in that case why not be the quickest in the jungle like the cheetah which we see displayed in the middle of the ad built out of this companies motor parts. While you might not quickly grasp their message the imagery does pull you in long enough to understand it.

King Oscar – Open Advertisement

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This ad puts forth an idea that King Oscar’s fish products are as fresh as they can possibly get. This idea is then executed by blending a fish and one of their canned products showing the consumer they will be buying a fish straight from the ocean. This simplistic image gives off just enough to tell the consumer what the deal is with their product.

Heinz Hot Ketchup – Fries

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This is one of the more elegant ads featured in this list because of its soft colors and simplicity. It gets straight to the point and that’s it, nothing more to it. A very solid advertisement that is the perfect example of a simple idea illustrating a whole concept to the consumer.

Geek Squad – Son Of A

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This is a very funny ad with as simple of a design as it can get. The consumer is instantly drawn in by the bold writing and the starting of an expletive and the notices the cut off with the Geek Squad logo and the quote “Fixed before it gets nasty”. This is only one part of a series of many curses, so you can check out the rest of these smart ads.

Celcom Broadband – Coverage

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Our next ad puts a very clever twist on a product. We all instantly recognize the Wi-Fi symbol but then notice it is built from famous monuments across the world, once we look further down we notice the product which is giving us Wifi. Once again it is something that says a lot without having to clutter up a whole canvas with different designs.

Ford Germany – Do Knot Forget

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Obviously Ford wants you to see that wires are bad, showing us 15 different types of wired knots and then ending with an amusing quote on the bottom of the ad “Do knot forget: Bluetooth comes with every new Ford Model”. This is a very smart approach, showing the consumer a common problem that they might have experienced and then giving them a solution in a very amusing way.

Fedex – USA-Brazil

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This is another ad that shows what simplicity can do for your company’s message. A simple image with an extremely bright idea gives the consumer all they need to figure out what you are selling.

Canal+ – iPhone Titanic Advertisement

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This ad may take a bit more time to understand than the rest but the design itself can keep a consumer interested. The large finger and the iPhone in the corner can quickly help the viewer connect the dots with the sinking Titanic ship and show that we can have all our favorite movies right on our iPhones.

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A good advertisement will draw a prospective customer's attention towards your product. That is what every business really wants, aside from you actually purchasing their product. In this article we will round up 16 great ads that cover many different styles but all have one thing in common, that...